Link Building #1 | SEO Tutorials |Build Your Business Through Coaching


Beware of buying links

– Submitting a website to the search engines for stage one SEO
– Do not use automated website submission services
– Google sitelinks (extended links) feature

Open directory project (DMOZ)

Xml site map generators

– Links are the web’s currency
– Counting links to your site
– Provide html code to make it easy for others to link on your website
– Link baiting – quality content attracts links
– Do not use automated link building schemes

Avoiding Google manual penalty

– Free e-books
– Investigate competitor links
– Link exchanges
– Take care when considering free link pages
– Add Google +1 and Facebook like buttons on your website
– Maximise the benefit of your local Google places page
– Understanding nofollow
– Get listed locally
– Why use ‘paid directories’?

Paid yahoo directory submissions

– Paid listing
– ‘Best of the web’ paid directory listing
– Using Google alert as a link tool
– Open website explorer
– Majestic SEO
– Quality links from .gov or .edu (harder to get)
– Article submission sites
– Presentation submission sites – slide serve
– Presentation submission sites – slideshare
– Other presentation sharing websites
– Links from YouTube
– Other video submission sites
– Business associations
– Local business meeting groups
– Take part in forum discussions
– Setup your own forum
– Post comments to other peoples blogs
– Get links from eBay
– Coupon and discount sites
– Automatically tagging copy and paste with a hyperlink to your website
– If websites mention your company product or service ask for a link
– Submit photographs to photo sharing sites
– Use Google alerts to find new link opportunities
– Ask for links
– Downloadable tutorials, fact sheets or reports
– Make it easy for visitors to add a link back to you
– ‘Question and answer’ websites
– Become an expert source for newspapers, local radio and television stations
– Join local industry associations and groups
– Exploit 404 errors on competitor websites
– Offer educational discounts
– Linking from top research or top reference sites
– Guest blogging
– Sponsor educational events
– Charitable donations
– Podcast directories
– Green directories
– Create your own affiliate program
– Use ‘tell a friend’ buttons
– Use ‘share this’ buttons.
Creating your social media profile across social media sites
– Link check related, but non-competitive websites and offer to fix broken links
– Offer your services as a guest speaker to local colleges & universities
– Reciprocal links with similar companies in other regions or other countries
– Consider buying established websites related to your market
– Translate your website or blog into different languages
– Purchase adverts on websites with content related to your website
– Ask for a mention in a newsletter operated by a similar, but non-competing website
– Do not link to bad neighbourhoods
– How to identify bad sites (so called ‘bad neighbourhoods’)
– Press releases
– Printed advertising — advertise the URL

For details of our complete SEO tutorials (available world-wide) see:
Sydney Search Results